Media & Cinema Studies

Major Description

Media and Cinema Studies provides students a critical understanding of multiple forms of media and communications from a liberal arts perspective, in addition to training them in the production of cinema and digital media. Students explore the theory and history of contemporary media as they relate to questions of culture, industry, representation, technology, politics, society, social justice, and aesthetics, both in the United States and internationally.

Courses That Introduce the Major

  • MACS 100—Introduction to Popular TV & Movies
  • MACS 101—Intro to the Media
  • MACS 150 – Introduction to Digital Media Production 
  • MACS 203 – Contemporary Movies

Students should consult with an academic advisor regarding course selection prior to the advanced registration period.

Possible Career Opportunities

Media and Cinema Studies graduates develop critical media literacy skills that contribute to a more informed and active citizenship, as these are the skills that guide workers of the new century.

Common Career Skills
  • Ability to collaborate
  • Ability to think logically and critically and make analogies
  • Ability to understand ideas and values
  • Attention to detail
  • Careful record keeping
  • Communication skills
  • Creative decision-making
  • Knowledge of design and composition
  • Managing a budget
  • Networking Skills
  • Organizational Skills
  • Possess strong skills in computer technology
  • Proficiency with media technologies
  • Strong research skills
  • Writing and editing skills
  • Digital media literacy
  • Basic media production fundamentals
  • Audiovisual postproduction skills
  • Design fundamentals
  • Inclusive and accessible content creation

See more on the Media Career Resources website.

Common Career Titles
  • Cinematographer
  • Columnist
  • Commentator
  • Communications Coordinator
  • Consumer Advocate
  • Content Creator
  • Copywriter
  • Director
  • Documentary filmmaker
  • Editing and Postproduction
  • Festival Programmer
  • Film and Television Critic
  • Film and Television Development
  • Grant Writer
  • Location Scout
  • Media Archivist
  • Media Production Assistant
  • Museum Curator
  • Podcaster
  • Public Information Officer
  • Public and Media Relations Specialist
  • Producer
  • Screenwriter
  • Script Supervisor
  • Social Media Strategist
  • Station Programmer
  • Technical Writer
  • Video Essayist

See more information in our Illini Success Report.

Some careers may require education beyond an undergraduate degree.

Enhancing Your Academic Experience

  • Participating in undergraduate research
  • Applying for a study abroad experience
  • Utilizing resources of The Career Center
  • Joining a Registered Student Organization (RSO) related to this major, such as:
    • Illini Film and Video: Produces high quality independent projects to be screened on campus and beyond.
    • Focus Pull at UIUC: Focus Pull at UIUC is an organization built by and for Black UIUC students with interests in any area of film production. Through workshops, club discussions, and movie nights, we help our community of prospective filmmakers access information, equipment, and on set experience while building a network of brilliant minds.
    • UIUC Student Film Festival: The UIUC Student Film Festival is an annual celebration of the creativity and diversity of the University of Illinois Urbana-Champaign filmmaking communities. Each spring, students in MACS 464: Film Festivals learn the history, functions, and value of film festivals, and then gain experience organizing, producing, and promoting their own film fest

Further Information

There are several professional organizations dedicated to Media and Cinema Studies.  Their websites might be able to provide a glimpse in the world of Media and Cinema Studies.  These organizations include Association for Women in Communication and Society for Cinema and Media Studies.

Journalism

Major Description

Journalism prepares students for varied careers in areas such as newspaper, magazine, broadcast, online journalism, and emerging media. Students learn the reporting, writing, editing, producing, and multimedia skills and concepts required to produce accurate, fair, and thorough journalism and to navigate the ever-changing news media landscape. The department aspires to prepare broadly educated professionals who eventually assume decision-making and leadership roles.

Courses That Introduce the Major

  • JOUR 101—Interactive Media and You
  • JOUR 200—Introduction to Journalism

Students should consult with an academic advisor regarding course selection prior to the advanced registration period.

Possible Career Opportunities

Journalism graduates are prepared to translate their work through the multimedia platforms of today and the emerging technologies of tomorrow.

Common Career Skills
  • Computer skills
  • Gathering information and data
  • Interviewing skills
  • Investigative skills
  • Negotiating skills
  • Oral presentation skills
  • Working as a team
  • Working with deadlines
  • Writing skills

See more on the Media Career Resources website.

Common Career Titles
  • Multimedia reporters
  • Producers
  • Editors and writers for online publications, newspapers, magazines, television and radio programs
  • Web designers
  • Corporate communications specialists
  • Public relations
  • Corporate business and technical writers
  • Political consultants
  • Speechwriters

See more information in our Illini Success Report.

Some careers may require education beyond an undergraduate degree.

Enhancing Your Academic Experience

  • Participating in undergraduate research
  • Applying for a study abroad experience
  • Utilizing resources of The Career Center
  • Joining a Registered Student Organization (RSO) related to this major, such as:
    • National Association of Black Journalists: works to improve the quality of news coverage by promoting diversity and ethical reporting.
    • Society of Professional Journalists: provides student journalists with networking, internship and future job opportunities. SPJ offers a place to socialize and connect with the campus’ journalism community, as well as supplements classroom work through extracurricular opportunity to practice journalism skills.
    • The Daily Illini: The Daily Illini provides the campus community with its No. 1 source for news, sports, commentary and opinion in print twice a week and online. With its award-winning website, The Daily Illini covers campus 24/7. Students have the opportunity to gain experience through reporting, writing, editing and selling advertising with this campus publication.

Further Information

There are several professional organizations dedicated to Journalism.  Their websites might be able to provide a glimpse in the world of Journalism.  These organizations include News Leaders AssociationNews/Media Alliance, and National Press Photographers Association.

Computer Science & Advertising

Major Description

Facing the increasing dominance of technology companies such as Facebook and Google in advertising, the CS+ADV degree is aimed at preparing students for a career in the new digital advertising ecosystem. In this new ecosystem, successful careers not only involve understanding and applying concepts in Computer science (e.g. “big data”; “automation”, “real-time systems”) to different aspects of Advertising but also infusing a strategic and creative thinking in the design and creation of new technologies. Students in CS+ADV will graduate with a thorough understanding of the CS core and a new advertising curriculum adapted to the emerging digital advertising space. Armed with this interdisciplinary learning experience, graduates of the CS+ADV program will be attractive to large advertising agencies, leading brands, and digital media and technology companies.

Courses That Introduce the Major

  • CS 124—Intro to Computer Science 1
  • CS 128—Intro to Computer Science 2 
  • CS 173 – Discrete Structures
  • CS 225 – Data Structures
  • MATH 220/221- Calculus/Calculus I
  • ADV 150 – Introduction to Advertising 

Possible Career Opportunities

Common Career Skills
  • Analytical Skills
  • Data Analysis
  • Teamwork
  • Critical Thinking
  • Problem Solving
  • Communication Skills

See more on the Media Career Resources website.

Common Career Titles
  • Computer Programmer
  • Data analyst
  • Marketing Coordinator
  • Media Buyer
  • Public Relations Director
  • Software Engineer
  • Web designer

See more information in our Illini Success Report.

Some careers may require education beyond an undergraduate degree.

Enhancing Your Academic Experience

  • Participating in undergraduate research
  • Applying for a study abroad experience
  • Utilizing resources of The Career Center
  • Joining a Registered Student Organization (RSO) related to this major, such as:
    • American Advertising Federation at Illinois: offers professional development opportunities in advertising through a nationally accredited organization
    • Women in Computer Science: Women in Computer Science is a non-profit, educational, service organization dedicated to supporting the efforts of young women who are considering pursuit of a career in computer science or show an overall interest in computers.

Advertising

Major Description

Advertising teaches students about the role it plays in society, as well as its impact in business and sales. Advertising influences the products we buy, the media we consume, the causes we support, and the celebrities we follow on social media. In this program students will learn about branding, strategy, consumer behavior, and more. Advertising can be a reflection of social structure, an art form, and even a basis for community. Whether you are creative, analytical, interested in television, print, or digital media — the advertising major has something for everyone!

Courses That Introduce the Major

  • ADV 150 – Introduction to Advertising
  • ADV 175 – Diversity in Advertising

Students should consult with an academic advisor regarding course selection prior to the advanced registration period.

Possible Career Opportunities

Advertising graduates are prepared to become not only practitioners, but also leaders in the quickly changing advertising industry. They are introduced to the structure, issues and language of the industry and then exposed to the analytical tools and critical thinking skills needed to succeed.

Common Career Skills
  • Analytical thinking
  • Communication skills
  • Creative
  • Initiative
  • People skills
  • Teamwork

See more on the Media Career Resources website.

Common Career Titles
  • Advertising Account Assistant
  • Advertising Copywriter
  • Advertising Media Planner
  • Copywriter
  • Corporate Communication Specialist
  • Creative Director
  • Customer Service Representative
  • Graphic Designer
  • Market Research Assistant
  • Promotion Coordinator
  • Public Affairs Coordinator
  • Public Relations Officer

See more information in our Illini Success Report.

Some careers may require education beyond an undergraduate degree.

Enhancing Your Academic Experience

  • Participating in undergraduate research
  • Applying for a study abroad experience
  • Utilizing resources of The Career Center
  • Joining a Registered Student Organization (RSO) related to this major, such as:
    • American Advertising Federation at the University of Illinois: offers professional development opportunities in advertising through a nationally accredited organization. 
    • Public Relations Student Society of America (PRSSA): The Illinois Chapter of PRSSA provides its members with opportunities with our student-run PR agency — working with real clients every semester, the Roger Ebert Film Festival internship — putting together an entire PR campaign for the festival, and our annual networking trip to Chicago.
    • The Fashion Network: The Fashion Network is a student group that helps students interested in fashion get connected. The group explores all aspects of the fashion industry and creates projects to be implemented on campus.

Further Information

There are several professional organizations dedicated to Advertising.  Their websites might be able to provide a glimpse in the world of Advertising.  These organizations include American Association of Advertising Agencies and American Advertising Federation.

Division of Exploratory Studies
Illini Union Bookstore, Floor 5
807 S. Wright Street
Champaign, Illinois 61820
217-333-4710
About Cookies