Major Description
Advertising teaches students about the role it plays in society, as well as its impact in business and sales. Advertising influences the products we buy, the media we consume, the causes we support, and the celebrities we follow on social media. In this program students will learn about branding, strategy, consumer behavior, and more. Advertising can be a reflection of social structure, an art form, and even a basis for community. Whether you are creative, analytical, interested in television, print, or digital media — the advertising major has something for everyone!
Courses That Introduce the Major
- ADV 150 – Introduction to Advertising
- ADV 175 – Diversity in Advertising
Students should consult with an academic advisor regarding course selection prior to the advanced registration period.
Possible Career Opportunities
Advertising graduates are prepared to become not only practitioners, but also leaders in the quickly changing advertising industry. They are introduced to the structure, issues and language of the industry and then exposed to the analytical tools and critical thinking skills needed to succeed.
Common Career Skills
- Analytical thinking
- Communication skills
- Creative
- Initiative
- People skills
- Teamwork
See more on the Media Career Resources website.
Common Career Titles
- Advertising Account Assistant
- Advertising Copywriter
- Advertising Media Planner
- Copywriter
- Corporate Communication Specialist
- Creative Director
- Customer Service Representative
- Graphic Designer
- Market Research Assistant
- Promotion Coordinator
- Public Affairs Coordinator
- Public Relations Officer
See more information in our Illini Success Report.
Some careers may require education beyond an undergraduate degree.
Enhancing Your Academic Experience
- Participating in undergraduate research
- Applying for a study abroad experience
- Utilizing resources of The Career Center
- Joining a Registered Student Organization (RSO) related to this major, such as:
- American Advertising Federation at the University of Illinois: offers professional development opportunities in advertising through a nationally accredited organization.
- Public Relations Student Society of America (PRSSA): The Illinois Chapter of PRSSA provides its members with opportunities with our student-run PR agency — working with real clients every semester, the Roger Ebert Film Festival internship — putting together an entire PR campaign for the festival, and our annual networking trip to Chicago.
- The Fashion Network: The Fashion Network is a student group that helps students interested in fashion get connected. The group explores all aspects of the fashion industry and creates projects to be implemented on campus.
Further Information
There are several professional organizations dedicated to Advertising. Their websites might be able to provide a glimpse in the world of Advertising. These organizations include American Association of Advertising Agencies and American Advertising Federation.